In the past before cable TV, satellite and even before TV. People generated their own culture. With the development of television, culture and news was generated within countries for the consumption of the local population. Now the media giants are getting bigger and buy out the smaller stations and fill the market with specific programs resulting in a monopoly over world wide cultural capital.
Media is also connected to industry ie through ownership, so media can be used to promote or give a biased view in the favour of industry. (One example: NIKE:selling the concept of health and fitness, while workers are under paid and exploited.)
Disney and all other commercial media, take events, stories and topical news, change them to fit their criteria and sell them back to us, the public. Children raised on this media without the skills of hindsight and questioning will take the concepts portrayed as being true and this changes expectations ad interpretation of culture.
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